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Volvo Europe Manages Marketing Performance With Reportive

Paris, France - October 26, 2005 - Reportive, an innovator in providing integrated reporting solutions aimed at business users, today announced that Volvo has successfully deployed a marketing performance system based on the Reportive software.

With Reportive, Volvo's Market Intelligence will be able to deliver individually customized market information to hundreds of employees in their European marketing and sales teams. Volvo chose Reportive because its integrated reporting tools enabled business analysts to drive much of the report prototyping and design.

"With Reportive, the business users were able to drive the complete reporting process," said Albert Jaspers, Market Intelligence Manager, Volvo. "In the past, we have experienced long delays when every report prototype had to be done by teams of IT experts. Reportive enabled us to do most of the work to create the reports on our own while working with IT for some of the more exotic data requirements."

About Reportive

Reportive provides an adaptive reporting platform that enables business analysts to manage performance across the enterprise.

The company's flagship product - Reportive V7 - provides a unified reporting platform to support the adaptive process of creating and distributing individually-customized reports across an enterprise, including the ability to collect and aggregate feedback from report recipients for corporate planning and performance management.

Headquartered in Paris, France, Reportive has business office in Europe and the United States. In addition to its patented software, the company delivers related consulting, training and support services, both directly and through its strategic partner relationships. Reportive is a Gold Certified Microsoft Solution Partner for Business Intelligence.

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