Reportive Innovation Rewarded
PARIS, France, April 16, 2006. Reportive, an innovative business reporting company, today announced that it had been selected by Red Herring magazine as a finalist for its Innovative 100 awards. Reportive was selected from over 900 companies evaluated by the Red Herring staff. The editors used a careful analysis of financial data as well as subjective criteria, including quality of management, execution of strategy, and dedication to research and development.
"This recognition from Red Herring of Reportive's unique technology for adaptive reporting means increased visibility for our innovation and leadership," said Hubert Catanese, CEO of Reportive. "We believe that our integrated, all-in-one reporting tool for business reporting represents a truly different approach than the traditional, heavy-weight business intelligence platforms, which require teams of IT experts to use a number of highly-specialized tools to produce a typical business report.
Reportive is a reporting tool that gives business analysts the ability to manage the end-to-end process through a single, integrated tool. Like a Swiss army knife, Reportive tightly integrates all the functions needed to create, individually customize and distribute reports to many users into a single, easy-to-use software tool.
Most business intelligence (BI) platforms require separate, specialized tools to manage tasks like data integration, report design and distribution of individually customized reports. In contrast, Reportive integrates all the capabilities needed to create and distribute new business reports into a single tool. Because Reportive is designed as a general-purpose tool for business analysts, a single business analyst can prototype new reports in days and create complete reports in weeks. In contrast, highly specialized BI tools often require months of time and teams of IT experts to create new business reports.
Reportive is used today to optimize sales and marketing across several industries. It is already deployed at leading pharmaceutical, high-technology and automotive organizations including Bristol-Myers Squibb, BMW, GlaxoSmithKline, IBM, Microsoft, Novartis, Pfizer and Schering-Plough.
For more information visit us: www.reportive.com or Call Thierry Costa: +1-(650)-917-9745
Copyright Reportive, 2006